$114K+ in 90 Days. A Welcome Flow Built for Crew Supply Co.
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Crew Supply Co..
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Crew Supply Co.
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: Your $10 off is inside
Preview Text: Tools built for real bar programs. At a discount
HERO MODULE
Hero Approach: Direct
H1: Built for the Bar
Subhead: $10 off your first order
Cta Button: Claim Your $10
MODULE 2: TRANSITION COPY
Your code is CREW10. Good for 14 days. Below are the tools that 62,495+ craft programs run every shift.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Crew Bottle® Pre-batch in any color, clean in seconds with the removable base
Pour Boy® Pour Spout Single-piece build that pulls clean every time, no prying
Chubby Bottle Same removable base system, built for smaller batch programs
Good Measure Cocktail Jigger Fast, precise pours designed for high-volume service
Store & Pour Barware Bundle The full starter kit, 11% off before your CREW10 code
Garny® Garnishes & Straws Biodegradable, cocktail-ready, available on subscription
2
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I spent years behind the bar watching the same problems play out every shift.
Bottles that were impossible to clean. Pour spouts that got stuck mid-service. Tools clearly designed by someone who had never worked a Friday night rush.
Most bar equipment is built by manufacturers who are guessing at what operators actually need. We built Crew Supply Co. To fix that. Starting from the bar itself, not from a product catalog.
Every tool we make went through real programs before it ever went to market. The removable base on the Crew Bottle came from cleaning frustration. The single-piece Pour Boy spout came from watching bartenders pry out clogged spouts mid-shift. The Good Measure Jigger came from wanting precision without slowing down.
Now those same tools are running in 62,495+ craft programs worldwide. That number still means a lot to us.
If you have questions about what works for your setup. Home bar, single location, or multi-location program. Just reply to this email. We read every one.
Your $10 off code is CREW10. It expires in 14 days, so don't let it sit.
– [Founder First Name]
[Title], Crew Supply Co.
3
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INBOX MODULE
Subject Line: What makes these tools different
Preview Text: Not a marketing claim. Here's what the design actually does
HERO MODULE
Hero Approach: Curiosity
H1: Not Your Average Barware
Subhead: Six reasons pros choose us
Cta Button: See the Tools
MODULE 2: TRANSITION COPY
Anybody can call their products professional-grade. Here's what that actually looks like when it's true.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Built Different, On Purpose
Infographic: Checklist
- Patented removable base. The Crew Bottle comes apart for full cleaning, no tools needed, no soaking, no guessing
- Designed by bartenders who worked the shifts these tools have to survive
- Trusted by 62,495+ craft programs across 80+ countries. Not a lab test, a real-world track record
- Single-piece Pour Boy spout pulls clean without prying, every time
- Tools built as a system. Bottles, spouts, jiggers, garnishes, and straws that work together
- Garny® biodegradable straws for programs with sustainability standards to hit
Products Shown
- Crew Bottle®. The flagship pre-batch bottle, in 10+ colorways
- Pour Boy® Pour Spout. The spout that actually comes off clean
- Good Measure Cocktail Jigger. Precise and fast enough for real service
4
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INBOX MODULE
Subject Line: CREW10. Don't forget this
Preview Text: Your $10 off expires in 9 days
HERO MODULE
Hero Approach: Direct
H1: Still Got $10 Off
Subhead: Use CREW10 before it's gone
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your code works on anything in the store. Tools, bundles, garnishes, spouts.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular This Week
Store & Pour Barware Bundle The fastest way to outfit a bar cart or opening kit, 11% off before your code
Crew Bottle® Pick your color, runs pre-batch batches through every shift without complaint
Chubby Bottle The smaller-batch option with the same removable base system
Pour Boy® Pour Spout The one bartenders actually recommend to other bartenders
Good Measure Cocktail Jigger Built for speed, accurate enough to stop guessing on measurements
Garny® Garnishes & Straws Subscription available so you never run short mid-program
5
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INBOX MODULE
Subject Line: Crew Supply vs. Everything else
Preview Text: The comparison most bar tool brands don't want you to see
HERO MODULE
Hero Approach: Question
H1: Why Do Pros Switch?
Subhead: See what changes when the tools are right
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most bar tools look fine on a shelf. The difference shows up two months into a busy program.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Side by Side
Infographic: Table
- Product design origin. Crew Supply: bartenders who worked high-volume programs | Typical competitor: manufacturer without bar experience
- Bottle construction. Crew Supply: patented removable base, comes apart for full cleaning | Typical competitor: fixed base, difficult to clean and refill
- Pour spout build. Crew Supply: single-piece, removes clean with no prying | Typical competitor: multi-piece spouts that clog or get stuck mid-shift
- Proven scale. Crew Supply: trusted by 62,495+ craft programs worldwide | Typical competitor: untested beyond retail or light use
- Sustainability options. Crew Supply: Garny® biodegradable plant-based straws | Typical competitor: standard plastic, no eco alternative
- Wholesale support. Crew Supply: dedicated account support, 24/7 access, multi-location rollout | Typical competitor: generic bulk ordering, no operator support
- Price point. Crew Supply: starting at $2.49 per spout | Typical competitor: comparable pricing for lower build quality
Products Shown
- Crew Bottle®. The tool that started the comparison conversation
- Pour Boy® Pour Spout. Single-piece build that proves the point
- Store & Pour Barware Bundle. The full system at a better price
6
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INBOX MODULE
Subject Line: What bar managers are saying
Preview Text: 62,495+ programs can't all be wrong
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Real operators, real programs
Cta Button: Shop the Tools
MODULE 2: TRANSITION COPY
We could keep explaining what makes these tools better. Or we could let the people running them tell you.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: From the Programs Using Them
Infographic: Numbered List
- 1. On durability through high-volume service: "I've outfitted my entire bar with these bottles. They've held up incredibly well through high-volume service.". Emily B., Bar Owner
- 2. On reliability when you can't afford inconsistency: "I've cycled through many different styles of pour spouts in the industry. These are by far the most reliable and consistent I've used.". Kyle M., Hospitality Consultant
- 3. On what it does for the guest experience: "We run a craft program in Santa Monica and have been blown away by how consistent these are. They've streamlined our service and customers notice the difference.". Flavia B., Bar Program Lead
- 4. On switching from glass for environmental reasons: "Crew Bottles have been a lifesaver. Durable, reliable, and my staff actually like using them.". Jen A., Bar Manager
- 5. On how it looks to guests and home visitors: "Beautiful, durable, and everyone who comes over asks where I got them.". Jorge G., Cocktail Enthusiast
Products Shown
- Crew Bottle®. The one most reviewers mentioned by name
- Pour Boy® Pour Spout. The reliability pick for high-volume service
- Good Measure Cocktail Jigger. Consistent pours from the first shift
7
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INBOX MODULE
Subject Line: CREW10 expires in 48 hours
Preview Text: After that, the $10 off is gone
HERO MODULE
Hero Approach: Direct
H1: Last 48 Hours
Subhead: CREW10 disappears at midnight
Cta Button: Use CREW10 Now
MODULE 2: TRANSITION COPY
Your $10 off code expires in 48 hours. No extensions after that.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: What to Grab Before It Expires
Store & Pour Barware Bundle The full system, best value before the code disappears
Crew Bottle® The pre-batch bottle running in 62,495+ programs, in 10+ colors
Chubby Bottle Smaller batches, same removable base, same reliability
Pour Boy® Pour Spout The spout that comes off clean without a fight
Good Measure Cocktail Jigger Precise enough for craft, fast enough for service
Garny® Garnishes & Straws Biodegradable and subscription-ready for sustainability-focused programs
8
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I noticed you haven't used your discount yet, and I wanted to check in before it closed out.
No pressure at all. If the timing isn't right, or the tools aren't what you're looking for right now, that's completely fine. I'd rather you reach out when it makes sense than buy something that doesn't fit your program.
But if you've had questions sitting in the back of your head. About which bottle works for your batch sizes, which spout fits your current setup, or whether we work for home bars as well as professional programs. Just reply here. I'm happy to point you in the right direction.
A lot of people who find us are running programs where the current tools are close but not quite right. That's exactly the gap we were built for.
Your code CREW10 expires today. If you want to put it to use, now's the time.
– [Founder First Name]
[Title], Crew Supply Co.
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.