$114K+ in 90 Days. A Welcome Flow Built for Crew Supply Co.
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Crew Supply Co..
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Crew Supply Co.
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: Your $10 off is inside
Preview Text: Bar tools built by bartenders. Use code CREW10 at checkout
HERO MODULE
Hero Approach: Direct
H1: Built for the Bar
Subhead: Your $10 off starts now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You signed up because something behind your bar could be better. Here's your chance to fix it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where Most Bars Start
Store & Pour Barware Bundle Your full pre-batch setup in one order
Crew Bottle® Color-coded, removable base, built to last through a real shift
Chubby Bottle Same system, sized for syrups and smaller batches
Pour Boy® Pour Spout Single-piece build, no prying, consistent flow every time
Good Measure Cocktail Jigger Precise measurements when the bar gets busy
Craft Cocktail Shaker Stainless steel that holds up through high-volume service
2
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Before Crew Supply Co. Existed, Kyle and I spent years working in bars and watching the same problem play out over and over again.
Tools that snapped. Spouts that leaked. Bottles you had to pry apart at the end of a double shift. And nobody seemed to think that was worth fixing.
We came out of the Marine Corps with a pretty simple belief: if something is worth doing, it's worth building the right tool for it. That mindset didn't go away when we stepped behind the bar.
So we spent years actually designing products. Not just sourcing generic barware and slapping a label on it. The Crew Bottle® has a patented removable base because we knew operators needed fast, visual organization. The Pour Boy® is a single piece because we were tired of losing parts. Everything we build is meant to work together, the way a real bar program operates.
Today, more than 62,000 programs worldwide use Crew. That number still means something to us. Because every one of them made a decision to stop settling for disposable supplies.
If that's why you're here, welcome. Use code CREW10 at checkout for $10 off your first order. It's good for 14 days.
Reply to this email anytime if you have questions. We actually read them.
– Marshall
CEO, Crew Supply Co.
3
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INBOX MODULE
Subject Line: What sets Crew apart
Preview Text: Not marketing language. Here's what's actually different
HERO MODULE
Hero Approach: Curiosity
H1: Not Your Average Tools
Subhead: Here's what makes Crew different
Cta Button: See the Lineup
MODULE 2: TRANSITION COPY
Most bar tools are designed by people who've never worked a service. Crew's aren't.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons 62,000+ Programs Made the Switch
Infographic: Checklist
- Patented designs. The removable base and single-piece spout exist because we patented what the industry was missing, not because we copied what was already on the shelf
- Built by working bartenders. Years behind the bar before a single product was designed; every decision comes from real service experience
- Veteran-owned. Co-founders are former Marine Corps Engineers; precision and durability are the baseline, not a feature callout
- Engineered as a system. Every product is designed to work with the others, so your bar program runs as one cohesive setup instead of a pile of mismatched tools
- Color-coded organization. Removable bases let you color-code stations at a glance, which matters when the bar is three deep and you need to move fast
- Full-program coverage. Tools, dehydrated garnishes, and biodegradable straws under one brand, purpose-built for hospitality
Products Shown
- Store & Pour Barware Bundle. The fastest way to outfit your whole setup
- Dried Cocktail Garnishes (Garny). Peak-ripeness dehydrated fruit in 10 varieties
- Plant-Based Straws (Garny). Premium biodegradable options your guests will actually notice
4
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INBOX MODULE
Subject Line: Your code expires in 9 days
Preview Text: Code CREW10. $10 off, still waiting on you
HERO MODULE
Hero Approach: Direct
H1: Still on the Fence?
Subhead: Code CREW10 saves you $10
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Your welcome discount is still active. Here are the tools most programs grab first.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular With New Customers
Store & Pour Barware Bundle Everything you need to start pre-batching, in one order
Crew Bottle® Color-coded removable base, built for high-volume service
Pour Boy® Pour Spout Consistent flow, no stuck spouts, no wasted time
Good Measure Cocktail Jigger Keeps your pours accurate when the bar gets moving
Dried Cocktail Garnishes (Garny) The easiest upgrade your cocktails will ever get
5
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INBOX MODULE
Subject Line: Crew vs. Everything else
Preview Text: Here's how the comparison actually looks
HERO MODULE
Hero Approach: Question
H1: Why Switch to Crew?
Subhead: See how the tools stack up
Cta Button: Shop Crew Now
MODULE 2: TRANSITION COPY
If you're still evaluating, this should make it simple.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Crew Supply Co. Vs. Typical Bar Tools
Infographic: Table
- Product Design | Patented removable base and single-piece spout, designed by working bartenders | Generic off-the-shelf tools built without real bar input
- Durability | Engineered for high-volume service. Operators report no failures over time | Cheap, disposable supplies that degrade or fail under real conditions
- System Integration | Every product designed to work together as a complete bar program | Mismatched items from multiple brands that don't play well together
- Color Organization | Color-coded removable bases for fast station identification during service | No visual organization system. Just one more thing to slow you down
- Wholesale Support | Dedicated account support and multi-location rollout infrastructure | Limited or no wholesale infrastructure for growing programs
- Price Point | Mid-range on individual items; comparable to generic tools on bundles | Roughly similar price. But no patented design, no system, no support
Products Shown
- Crew Bottle®. The tool that started the category
- Pour Boy® Pour Spout. The one spout that doesn't need prying
6
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INBOX MODULE
Subject Line: What bar operators are saying
Preview Text: Real feedback from people running real programs
HERO MODULE
Hero Approach: Direct
H1: From the People Using It
Subhead: Real programs, honest feedback
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
We could keep talking about what makes Crew different. But these people already found out.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Operators, Owners, and Home Bartenders Actually Said
Infographic: Numbered List
- "I've outfitted my entire bar with these bottles. They've held up incredibly well through high-volume service.". Emily B., Bar Owner [On durability during real service]
- "I've cycled through many different styles of pour spouts in the industry. These are by far the most reliable and consistent I've used.". Kyle M., Hospitality Consultant [On consistency compared to what's already out there]
- "Bought a 6 pack of these for our high-volume café. They've been amazing. Durable, consistent, and make service much smoother.". Richard S., Café Owner [On making operations run cleaner]
- "Crew Bottles have been a lifesaver. Durable, reliable, and my staff actually like using them.". Jen A., Bar Manager [On getting buy-in from the people actually behind the bar]
- "Crew bottles make my bar cart look professional and my cocktails taste like they're from a real bar.". Lee H., Home Mixologist [On what it does for someone just getting started]
Products Shown
- Crew Bottle®. What most of these reviews are about
- Store & Pour Barware Bundle. The full setup, all at once
- Pour Boy® Pour Spout. The one Kyle M. Was talking about
7
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INBOX MODULE
Subject Line: Code CREW10 expires soon
Preview Text: 2 days left. After that, the discount is gone
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: CREW10 expires in 2 days
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Code CREW10 expires in 2 days. No extensions, no second code.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Before the Code Goes
Store & Pour Barware Bundle The full pre-batch setup, best value in the store
Crew Bottle® The one that started it all, now $10 cheaper
Chubby Bottle Right-sized for syrups, juices, and smaller batches
Pour Boy® Pour Spout No prying, no leaks, consistent every time
Good Measure Cocktail Jigger Precise pours when the bar is moving fast
Dried Cocktail Garnishes (Garny) The fastest visual upgrade your cocktail program gets
8
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Hey. I noticed you haven't had a chance to use your welcome discount yet, and I wanted to check in.
No pressure at all. Maybe the timing wasn't right, or you're still figuring out what your bar program actually needs. Both of those are completely fine.
If there's something holding you back. A question about which products fit your setup, whether the wholesale program makes sense for your volume, or just not sure where to start. Reply here. I read these.
Crews do $100K months and home bar carts with one bottle. Either way, we can point you in the right direction.
What I do want you to know is that code CREW10. Your $10 off. Expires today. After this, it's gone. If you've been thinking about it, now's the time.
Head to crewsupplyco.com and use CREW10 at checkout before midnight.
– Marshall
CEO, Crew Supply Co.
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.